An omnichannel strategy is a sales and marketing approach that provides customers with a fully-integrated shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile apps.
A very useful tool for this is i-Wall
Pressing questions surround a truly omnichannel strategy:
- Can your customers browse a product in-store, scan it with your app, and then add it to their bag to purchase later at home in a different size?
- Can they browse your online store for new styles, explore those outfits on Pinterest, Instagram, and Facebook, and then get an in-store coupon to redeem?
- Does your data connect in-store purchases so that loyal customers get notified on Messenger when similar similar styles are released online or off?
The big idea is that in omnichannel, every customer interaction changes their overall experience of your product and brand.
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